Founded in 1970, Anokhi’s ethos is rooted in craft conservation and development through design and project funding. Distinguished by its prints, silhouettes and product quality, Anokhi aspires to be an alternative role model for good business practices and the ongoing revival of traditional skills.

Anokhi has shops throughout India and can be found in small stores and online businesses dotted across the globe. All our collections are developed in the design studio of our spacious, verdant workplace on the outskirts of Jaipur. The ANOKHI archive of swatches, paper patterns, toiles and samples spans over fifty years of creativity and collaboration with the craft industry.